From humble beginnings in Perth in the early nineteenth century Matthew Gloag established a thriving whisky business that found favour with the royal household and the Scottish public alike. The family business he established struck gold in 1896 when they created the The Famous Grouse - a blended whisky that became a national favourite. Through innovative and entertaining marketing campaigns it has developed into a much-loved and bestselling brand. Celebrated whisky writer Charles MacLean has been granted unique access to the company archives and granted interviews with surviving family descendants and compiled a fascinating story rich in anecdote and social historical commentary. Illustrated throughout in full colour.